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You’re Not Stuck—You’re Just Playing It Safe
- Elizabeth Caplin
- Mar 19
- 3 min read
If you feel like you’re constantly hitting a wall in your business—struggling to close sales, hesitating on big decisions, or second-guessing your worth—you’re not stuck. You’re just playing it safe because your mind is wired to keep you in your comfort zone.
The Real Reason You’re Not Closing More Sales
Self-doubt isn’t just a feeling—it’s a pattern. A habit. A cycle that keeps you undercharging, overthinking, and hesitating when it matters most.
If you fully believed in yourself, how different would your business look?
❌ Would you still hesitate on a sales call?
❌ Would you still lower your prices out of fear of rejection?
❌ Would you still play small, waiting for the “right time” to show up?
Here’s the truth: Your potential clients don’t just invest in your service—they invest in your confidence to deliver results. If you don’t fully believe in what you offer, neither will they.
🚨 Every time you hesitate, they hesitate.
🚨 Every time you question yourself, they question working with you.
🚨 Every time you shrink back, they walk away.
And what does that cost you? Not just a sale. It costs you impact. It costs you the ability to change lives the way you set out to when you started your business.
The Science of Playing It Safe
Your brain isn’t trying to sabotage you—it’s trying to protect you. Anything unfamiliar, like raising your prices, putting yourself out there, or confidently asking for the sale, feels like a threat to your subconscious mind.
So, it does what it’s designed to do: Keep you in the familiar, even if the familiar is keeping you stuck.
But here’s the shift:
🔥 Your beliefs shape your business. 🔥
If you believe you’re not good enough, your actions will reflect that—you’ll hesitate, second-guess, and repel the very success you’re working towards.
How to Overcome Self-Doubt & Close More Sales
💡 Confidence isn’t something you wait for—it’s something you decide. And it starts with rewiring the way you think about fear, discomfort, and growth.
1. Reframe Fear as Growth
That uncomfortable feeling when you’re about to raise your prices or send that follow-up email?
It’s not a red flag—it’s proof you’re growing.
Instead of saying, “This is scary, I should stop”, shift to:👉 “This is uncomfortable because I’m stepping into my next level.”
2. Act As If You’re Already That Confident Version of You
Before every sales call, every post, every big decision, ask yourself:👉 If I were already the successful, confident version of me, how would I speak? How would I show up? What energy would I bring to this conversation?
Step into that version of yourself before you take action.
3. Shift Your Focus From “Selling” to Serving
If you’re hesitating to close a sale, it’s not about you—it’s about the person who needs your help.
Ask yourself:👉 If they walk away today, will they still be struggling with the problem I can help them solve?
People don’t buy when they feel pressured. They buy when they feel certainty. And certainty starts with you.
Ready to Break Free?
If you’re tired of playing it safe and ready to rewire your mind for confidence and success, grab my free guide:
👉 Overcoming Self-Doubt & Closing More Sales 👈
Inside, you’ll learn the exact mindset shifts and strategies to stop second-guessing yourself, own your worth, and start closing more sales with confidence.
