Is Imposter Syndrome Normal for Entrepreneurs?
- Elizabeth Caplin
- Mar 26
- 3 min read
Updated: Mar 27

Is Imposter Syndrome Normal for Entrepreneurs?
If you’re an entrepreneur, you’ve likely experienced imposter syndrome at some point. That nagging feeling that you don’t deserve your success, or the belief that you're somehow a fraud—despite all the hard work you’ve put in. But is imposter syndrome normal for entrepreneurs?
While it’s a common experience, it’s actually not the root of the issue—it’s merely a symptom of something deeper.
Imposter Syndrome: A Symptom of an Outdated Identity
Here’s the truth: You don’t feel like a fraud because you’re not capable. You feel like a fraud because your identity hasn’t caught up with the reality of your success.
Think about it—your subconscious is still operating from the old version of you. The version that didn’t yet have the experience, the confidence, or the clients. It’s the version of you that wasn’t charging those higher prices, booking those dream clients, or showing up as the expert you truly are.
But now, you’re succeeding. And your success doesn’t match the identity your brain is still holding onto. That’s where imposter syndrome kicks in.
Why Your Identity Isn’t Keeping Up with Your Success

The reason imposter syndrome seems so persistent is that your identity is stuck in the past, even as your business has moved forward. The identity that still feels like a beginner, unsure of their worth, is in conflict with the person you’ve become—the confident, capable entrepreneur who deserves every ounce of success.
You may not even realise it, but your brain is clinging to this old version of you. And as long as that mismatch remains, imposter syndrome will continue to lurk in the background.
How to Break Free from Imposter Syndrome
Now, here's the most important part: You don’t have to wait until you “feel ready” or “feel worthy.” You can start today by acting as the version of yourself who already owns this success.
Shift how you speak about your business, change the way you carry yourself, and show up as the expert you truly are—not the person who’s still trying to prove themselves.
When you start to step into this new identity, the imposter syndrome fades. The more you align your subconscious beliefs with your actual success, the more you will believe in your worth. You’ll stop feeling like a fraud because, quite simply, you’ll know you’re not one.
Rewire Your Subconscious for Lasting Change
The key to overcoming imposter syndrome isn’t just mindset work or positive thinking—it’s subconscious reprogramming. It’s about shifting your identity, rewiring the way you see yourself so that it matches the reality of your success.
This is where I come in. As a mindset coach and hypnotherapist, I help entrepreneurs like you break free from the grips of imposter syndrome by rewiring your subconscious beliefs. Together, we’ll work to transform the way you view yourself, your business, and your success.
If you’re tired of battling those feelings of fraudulence, and you’re ready to step into your true potential, let’s make it happen.
Book a Call Today
Let’s chat about how we can align your identity with the success you’ve already achieved. Contact me now, and let’s explore how my tailored coaching and hypnosis techniques can help you overcome imposter syndrome for good—and truly own your success.
Elizabeth Caplin
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If you’re ready to start overcoming self-doubt and step into the confident, successful entrepreneur you truly are, I’ve created a free guide to help you begin the process. In this guide, you’ll discover actionable steps to shift your mindset, boost your self-belief, and start to break free from the cycle of self-doubt.
[Download your free Self-Doubt Guide here] and start transforming your confidence today!